Roof AI is on a mission to help real estate brokerages reclaim their market.
Times have changed – and so have customer behaviors.
Today’s buyers are starting their search online, and they expect instant responses, personalized recommendations, and seamless experiences.
It’s up to brokerages to meet their audience where they are. Roof AI makes it possible, with a solution that’s built on trusted real estate expertise, cutting-edge technology, and a fundamental belief in great customer experience.
We're removing the complexity and overhead from lead qualification, follow-ups, and client engagement. By making these processes smarter and more automated, we empower real estate professionals to scale their business through actual conversations with their visitors.
Built in Montreal, trusted by leading US brokerages since 2016
Our story didn’t start in a garage like most startups.
When our cofounder Michel was working at a local brokerage firm, he noticed a problem: he was generating leads that agents never followed up on. The handoff was broken – money was being spent, leads were coming in, and nothing was happening with them.
Pierre was part of a tech incubator, looking to build something meaningful. When he and Michel connected, they realized they'd found a real problem worth solving and worked on building Roof AI's data models. Along with Jean-François, who laid down the tech foundation that the company would be built upon, the three started small by constantly testing and iterating.
Today, Roof AI is a leading technology provider in the real estate industry, built on an unwavering commitment to solving real problems for brokerages.
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Mission alignment
Every decision is filtered through our mission to empower local brokers, teams, and agents with the best tools to reclaim control of their market – online and offline. If it doesn't serve that purpose, we don't build it.
Customer-centered truth
We earn trust through our clients’ success, not just bold claims. Our best clients see us as true partners instead of just vendors, which is why our product direction is based on solving the biggest problems they face on a daily basis – with transparency and authenticity built in.
Clarity
We value precision and simplicity over feature sprawl. We solve real problems for our customers without chasing trends. If it doesn't move the broker's bottom line, it's not a priority.
Founder discipline
We build based on first principles, not by copying competitors. For us, being bootstrapped means prioritizing longevity over appearance.
Best In Class
Ranked by the Real Estate Almanac
Meet our team
Pierre builds the future of real estate through intuitive, AI-driven systems. Driven by a mission, on the clock and off - he sets lap times in sim racing.
Challenged by growing a company without funding, Michel thrives on building empowered teams. When he’s not scaling Roof AI, he’s lost in music.
Jean-François is the technology conductor. He enjoys hiking in remote locations and always carries a GPS phone for code emergencies.
Charles builds powerful AI-driven tech to push our product forward. Outside of code, he reconnects by spending time in nature.
Tom brings our story to life through engaging, creative content. When he’s not writing, he’s on the field playing sports.
Nathalie keeps Roof AI running smoothly, balancing numbers and operations with precision. Outside work, she finds joy in travel and good company.
Kévork bridges strategy and numbers to drive our success. Outside work, he mentors students exploring the world of business and finance.
Antoine turns complex data into clear, actionable insights that power Roof AI’s intelligence. Off the grid, he loves exploring patterns in both nature and code.
Marc dives into every corner of code, exploring new tech and ideas at Roof. Lately, he’s channeling his energy into fitness and well-being.
Christopher loves pushing the limits of tech and crafting sleek user experiences. Off the clock, you’ll find him biking, hiking, or gaming.
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Jack turns bold experiments into predictable leads and sales. On weekends, you can find him roasting a hotdog over a campfire.
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