Articles on real estate technology, marketing, and the consumer experience.

100+ Real Estate Keywords to Improve Your Brokerage’s SEO

Drive more leads with these SEO real estate keywords. Find over 100 keywords for realtors, buyers, and sellers, along with tips for tracking performance.

A 'Moneyball' Moment for Traditional Real Estate Companies.

Intelligent Customer Experiences around your core services

A real estate brokerage’s path towards Intelligent Customer Experiences

Old marketing is new again

Real Estate Brokerages as Marketplaces

Lead qualification, a big revenue opportunity for brokerages

How Bots Are Driving Growth Across Industries Including Real Estate

Inside Redfin - A closer look at how Redfin is using "next-generation" technology to compete.