Interview with Lee Beirne

AI SEO consultant Lee Beirne explains why brokerage listing pages built for browsing fail high-intent buyers, and what AI search demands instead.

Joe Wilhelmy joins Roof AI as Chief Technology Officer. A conversation about his career in real estate, data, and AI.

Your agents are funding Zillow – and your own website is paying the price. Here's why, and what to do about it.

Real estate marketing strategies to generate qualified leads, including SEO, PPC, nurture, retargeting, and follow-up.

Use this framework to qualify real estate leads, score intent, and route follow-up fast, so your team spends time on deals that close.

Round robin or skill-based real estate lead routing? Compare the pros, failure points, and a hybrid approach to improve speed-to-lead and conversions.

Stop chasing lead volume – learn why intent signals, fast response, and strict qualification create more closings for brokerages.

Learn which buyer searches signal intent and how brokerages use SEO to qualify leads earlier, score inquiries, and tailor follow-up.

See what a good real estate website conversion rate looks like in 2026, and how your brokerage stacks up using our simple scorecard.