More closings, powered by AI

Roof AI turns your website into a lead engine that converts visitors into customers.
About Roof AI

We help real estate brokerages leverage AI to book more qualified leads and close more deals.

90M

visitors served

11

hours saved per week

4x

more qualified leads

7.5%

lead-to-close rate
Solutions

Meet your AI-powered lead engine

Roof Al transforms your brokerage website into a 24/7 interactive sales engine that engages visitors, qualifies buyers, and connects them with your team.
Average engagement time is 3 minutes 47 seconds up 23 percent with an upward trend line chart.

Engage with potential clients

Engage visitors 24/7 with an Al assistant that qualifies intent, validates contact info, and captures lead details automatically.
Bar chart labeled New Leads shows monthly leads rising from January to May with higher bars in March through May.

Book more appointments

Prioritize and connect your most interested leads to the right agent in real time via email or direct CRM integration.
Gauge chart showing 1,642 personalized alerts.

Stay top of mind

Send personalized property recommendations and timely campaigns that keep your brand top-of-mind and move prospects toward buying.
Lead revisited listing triggers an email sent and an agent alert.

Follow-up at the right time

Automatically send follow-ups, confirm contact, and alert your team if someone wasn't reached. No more leads falling through the cracks.
Features

See how Roof AI delivers better customer experiences and measurable value that set us apart.

Natural Language Search

Search the way you speak

AI conversations

Every question, instantly answered

Integrations

Your data, your voice

Natural Language Search

Search the way you speak

AI Conversations

Every question answered

Integrations

Your data, your voice

Built for brokerages

Drive revenue through engagement
Convert more leads from every conversation, and turn your engagement into measurable growth.
Roof tracks a lead from visited property listing to engaged on website then agent connected and property sold.
Years of realty experience built in
We have worked hand-in-hand with brokerages to turn their data and conversations into real results.
Timeline from 2016 to 2025 showing text Pioneered real estate AI and Revenue engines for real estate.
Sell your services
Grow your business without the headcount. Roof AI automates appointment booking and core-service upselling so you can scale efficiently.
Dashboard shows 34 pre approvals up 9.2 percent and 6 mortgage upsells up 6.6 percent.

Assistant

Reimagined

The assistant, reimagined

More natural,

more fluid,

more human.

Reimagined for how people shop for homes.

Chat shows condo search in Miami and a request to visit 32 Pratt Avenue with a prompt to choose a showing time.

Adaptive conversations

AI that flows naturally, understanding topic changes and context just like a real conversation.

Chat shows request for a new house in Atlanta and to sell a condo in Miami with follow up question about neighborhoods.

Intelligent multitasking

Handles multiple goals in one chat without missing a beat.

Chat asks about nearby elementary schools and replies that Miramar Elementary School is right next door.

Local insights

From restaurants to nightlife, get live local recommendations directly on your brokerage site.

Chat shows market question and answer about Hollywood Florida median home price 535k up 10 percent.

Real-time web search

Fetches accurate, up-to-date answers from the web and answers without hesitation.

Chat shows condo search in Miami and a request to visit 32 Pratt Avenue with a prompt to choose a showing time.Chat shows request for a new house in Atlanta and to sell a condo in Miami with follow up question about neighborhoods.Chat asks about nearby elementary schools and replies that Miramar Elementary School is right next door.Chat shows market question and answer about Hollywood Florida median home price 535k up 10 percent.

Intelligent multitasking

Handles multiple goals in one chat without missing a beat.

Real-time web search

Fetches accurate, up-to-date answers from the web and answers without hesitation.

In this ‘instant economy’, you need a solution that immediately addresses the user needs...
“We are a company built on luxury service, and this must extend to the digital space. In this ‘instant economy’, you need a solution that immediately addresses the user needs and wants while delivering a premium and personalized customer experience.”
customer profile picture.
Luke Trigwell
Chief Operating Officer, Harry Norman Realtors
Roof AI helped us convert hundreds of buyer leads...
"Over the course of 12 months, Roof AI helped us convert hundreds of buyer leads through showing requests on the brokerage’s corporate website. 7.5% of those ended up in closed transactions leading to a 10x ROI."
customer profile picture.
Will Stokes
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Chief Technology Officer, Briggs Freeman Sotheby's International Realty
Roof makes business happen...
"Roof makes business happen. It makes the consumer feel good and not pushed in any way until they’re ready. The focus of our company has always been on customer service and raising that bar, and Sunny has allowed us to ensure our customers are immediately engaged."
customer profile picture.
Ann King
Chief Operating Officer, Harry Norman Realtors
Roof AI has no doubt helped us rapidly expand our support of online consumers...
"In addition to experiencing an immediate increase in referrals vetted, we also learned quickly about the ability to introduce these consumers to other products and services including mortgage. Definitely excited to see how much Roof AI has meant to us down the road as we grow with them strategically."
customer profile picture.
Jonathan Cohen
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Vice President Relocation Services and Business Strategy, RealtySouth
We’re able to provide personalized assistance in real-time...
“We are excited to offer visitors to EdinaRealty.com another level of support in the home search or sale process. With Emma, we’re able to provide personalized assistance in real-time as a complement to our local customer care team and our market-leading Realtors.”
customer profile picture.
Greg Mason
Chief Executive Officer, Edina Realty Home Services
We seek out technology that delivers a great experience...
“We are, and always will be, a relationship-focused organization. Roof is another example of how we can utilize technology to enable and enhance the rich relationship between our agents and clients. We seek out technology that not only delivers a great experience, but that also integrates well with the tools that we already provide, all while having a positive and real impact on our bottom line.”
customer profile picture.
Jenni Bonura
Chief Executive Officer, Harry Norman Realtors
We needed a solution that would connect with customers the moment they entered our site...
"Roof AI allowed us to have the flexibility to create smarter search experiences, enhance our home recommendations, all the way to marketing our mortgage services on our website. The value that we managed to provide our customer translated in helping us achieve significant results in a short time period."
customer profile picture.
Jason Schmit
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Director of Business Development & Relocation, Woods Bros Realty
We chose Roof AI for its seamless integration...
“Consumer behavior and expectations have shifted, driven by the instant gratification model established by companies like Amazon. We chose Roof AI for its seamless integration with the MLS. When a consumer who values anonymity uses the chatbot to ask specific questions — like whether a house has electric or gas heating — the system pulls data from the MLS and provides immediate answers. This responsiveness builds trust and makes consumers more likely to engage with the brokerage.”
customer profile picture.
Dean Rouso
SVP Strategic Innovation, Baird & Warner
Roof elevates the customer experience and engagement on our website...
"Our digital presence and online customer experience is very important to us. Roof helps us elevate the consumer experience and engagement on our website by providing a personalized and tailored experience right from the moment that they interact with our brand, which translates into more business opportunities for Long Realty."
customer profile picture.
Kevin Kaplan
Chief Operating Officer, Long Realty
We've been seeing a steady increase in opportunities generated...
"With the help of Roof, we bring the best to our customers and support them through their homeownership journey, by personalizing the experience to each and every one of them. Roof has been live on our site for more than 6 months now and since its launch, we’ve been seeing a steady increase in opportunities generated every month."
customer profile picture.
Rajeev Sajja
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SVP Digital Marketing & Innovation, BHHS Fox & Roach
We enlisted Roof to provide a high level of personalized service...
"Our digital presence and online customer experience is very important to us. Roof helps us elevate the consumer experience and engagement on our website by providing a personalized and tailored experience right from the moment that they interact with our brand, which translates into more business opportunities for Long Realty."
customer profile picture.
Diane Glass
Chief Executive Officer, BHHS Chicago
We provide the best personalized experience by ensuring instant answers to buyers questions...
"The Keyes Company is thrilled for the launch of Roof. We will provide the best personalized experience, ensuring exceptional service and instant answers to buyer questions, keeping them engaged and fostering trust."
customer profile picture.
Wendi Iglesias
Chief Information Officer, The Keyes Company